About Perfect Brown

Our Story

Perfect Brown was inspired by a simple, honest conversation between a parent and child.

One afternoon, on our way home after I picked up my daughter Malaya from elementary school, she began telling me about a class project she was working on. The assignment was to create a self-portrait. During the project, it was explained to the class that Black people come in different shades and skin tones.

At the time, Malaya didn’t fully understand the concept of skin tones or what those differences meant. With genuine curiosity and innocence, she asked me a question that stopped me in my tracks:

“What color brown am I?”

I was taken aback—not because the question was wrong, but because I realized how early these ideas are introduced and how important the answer could be. I paused, thinking carefully about what to say and how much to say. Then the answer came to me clearly.

I looked at her and said,

“You are Perfect Brown—like me, like Mommy, and like Granny. Every brown person is Perfect Brown.”

That moment became more than just a response. It became a reminder. A declaration. A message that deserved to live beyond that car ride.

Perfect Brown was created to affirm what our children—and we—deserve to know from the very beginning:
Our skin is not something to measure, compare, or question. It is something to honor.

Perfect Brown is more than a brand.
It’s an affirmation.
A legacy.
A truth we pass down—since birth.